Special Projects and Events

Special Projects and Events

AFF comunicazione deals with the production and event proposal for press day, press dinner or press lunch for selected and proactive press and digital leaders, creative consulting and development of communication event strategies, location scouting, event production and managing suppliers and report and follow up after the event.

Giardino Cordusio

Press Lunch Opening

AFF developed the PR and positioning strategies, Press Office and Media Relations activities.

Sunset Hospitality Group (SHG) opens in the center of Milan, the exclusive GIARDINO CORDUSIO, a traditional Cocktail Bar with an all-Italian flavor, the concept of which, was created in collaboration with Giancarlo Mancino, world-renowned entrepreneur and bartender. GIARDINO CORDUSIO is an elegant metropolitan garden, in the ground-floor courtyard of Palazzo Cordusio Gran Meliá, where you can spend a relaxing time and taste a wide selection of fine spirits and signature cocktails.

Opening Event

Farnese – The Habibi Collection presentation

AFF curated the event held in Hotel Principe di Savoia and developed the PR and positioning strategies, Press Office and Media Relations activities.

Farnese Gioielli presented the new expansion of the Habibi Collection with the introduction of a brand new necklace pendant and innovative creations of bar and oval pendant earrings. The new jewels faithfully respect the sinuous design and refined features of the line, once again symbolizing the of love, the core sentiment of the collection. 

Boglioli – Milan Fashion Week FW 24/25 collection launch event in co-branding with Steinway & Sons

AFF has exclusively crafted this project, uniting Boglioli and Steinway & Sons. Born from the vision to fuse fashion and melody, it represents a shared territory in the rich heritage of history, innovation, and craftsmanship.

Boglioli presented the new Fall-Winter 2024/25 collection, during Men’s Milan fashion week The Made-in-Italy brand has consistently highlighted its connection with the artistic dimension.

Christmas Gala Fondazione IEO – MONZINO

AFF invited numerous journalists, KOLs and Talents to the event, along with the participation of THEMOIRè, Hotel Byron, united to raise funds to support cancer research.
The IEO-Monzino Foundation, established in 1994 to fund clinical and experimental research at the European Institute of Oncology founded by Prof. Umberto Veronesi, expanded its mission in 2000 by acquiring the Monzino Cardiology Center. In 2014, the foundation extended its support to cardiovascular research.
The IEO Monzino Foundation Christmas Gala for Research was held at the East End Studios on Via Mecenate, organized by President Patrizia Sandretto Re Rebaudengo.

Venice Film Festival 80° edizione

Pasquale Bruni


Pasquale Bruni – Marry Me

Pasquale Bruni has been the official jewelry partner for Marry Me, the Universal Pictures Comedy, starred by Jennifer Lopez and Owen Wilson. For the occasion, AFF organized a Première at the Odeon cinema in Milan with selected profiles from the Italian press, digital talents and KOLs. Before the screening, AFF also created a real Red Carpet followed by a cocktail event. AFF also planned fittings for digital talents and KOLs in order to choose the jewels to wear at the event and also coordinated individual Make-up and Hair styling appointments to produce attractive digital content.

Boglioli – New FW 23/24 collection launch in co-partnership with Vincent Peters photography exhibition

AFF has exclusively created a project for this Made in Italy Brand that will present the new FW 23/24 Men’s and Women’s Collections at Palazzo Reale on 13th January, in the evocative Sala delle Otto Colonne. For the event, Boglioli will be an official partner of Vincent Peters’ photography exhibition, highlighting the union of fashion and art.
For the FW 23/24 season Boglioli tells a strong return to its sartorial DNA, introducing light constructions and a versatile proposal for a dynamic and demanding lifestyle.

Vincent Peters – Timeless Time Exhibition

“Timeless Time” was a photography exhibition by Vincent Peters, a selection of black and white shots, curated by Alessia Glaviano (Curator & Head of Global PhotoVogue) in which the protagonist is light, a tool the artist uses to define the emotions and tell the stories of the subjects portrayed. MonicaBellucci, Vincent Cassel, Cindy Crawford, Penelope Cruz, Cameron Diaz, MattDillon, Scarlett Johansson, Charlize Theron and Emma Watson are just a few of the names of the celebrities whose portraits were displayed during the exhibition.

The Balvenie – The Makers Project

The Makers project is an initiative which AFF created together with Made in Parking, the project explores contemporary creativity along with the values and thoughtful processes behind each work of art. Through a talk, the project celebrated craftsmanship featuring three Italian talents—Pietro Terzini, Francesco Maccapani, and Giulia Peyrone.

The Balvenie’s, “Ultimate Craftsmanship” program continues to appreciate the talent of master artisans who contribute to the creation of an unparalleled premium whisky.

Doucal’s – La Scarpiera Ideale

La Scarpiera Ideale – The Ideal Wardrobe – is a project designed by AFF for Doucal’s that wants to continue its virtuous path of enhancing the aesthetic dialogue between the Marche region and the artistic treasures to promotes the quality of Made in Italy footwear. The ideal city of Urbino – a work from the past preserved in the National Gallery of the Marche, inside the Ducal Palace of Urbino – inspired the project. La Scarpiera Ideale is the synthesis of a multiplicity of productive and cultural references. For the launch of this project, AFF organized a Dinner placé at The Manzoni restaurant in Milan, involving the most important Editors in Chief of the Italian press.

American Vintage – Shopping Party

AFF organized a Special Cocktail Party for American Vintage in the Milan boutique in Brera. The event was designed to involve selected friend, press profile, qualitative and positioning digital talents and KOL with the goal of giving the Brand visibility and having social coverage and to discover the new Fall Winter collection.

American Vintage – Summer Dinner

To communicate the return of American Vintage in the Italian market, AFF organized a Special Summer Dinner. The event was designed to involve selected and qualitative press people and positioning digital talents with the goal of giving the Brand a first visibility on the Italian market and having social coverage.

Mario Valentino – Book Project

To communicate the new course of Mario Valentino brand ’’a story of love, design and art‘’, AFF thought about creating a Book – published by Skira – about the brand history and that contained the most iconic images shooted by the most important photographers in the sector such as Helmut Newton.The project presentation was organized at Triennale Milano, involving selected profiles of the Italian press.

Ratti – Connecting Fashion Voices

To celebrate the 75th anniversary of the Ratti multibrand boutique, AFF creates Ratti7.5 ConnectingFashionVoices, a digital project born with the launch of the new experiential e-commerce rattiboutique.com with the aim of giving voice to the most representatives Italian and International fashion system people to bring the best wishes to the historic Italian Company with the goal of sharing their vision about the multibrand sector, considered a guarantee of quality and uniqueness.

Clementoni – My Frame Me Up

Clementoni is an important and consolidated leading company in the design and toys production. For Christmas 2020, in collaboration with AFF, launches a new project called ’’My Frame Me Up’’ : a puzzle to compose and customize. For the launch of this project AFF has thought about a seeding activities. AFF has selected qualitative and positioning KOLs and journalists to gift them the personalized puzzles.

Ara lumiere – THE UNBOUND presentation

Ara Lumiere is a fashion brand working to support victims who have survived by acid attacks through the creation of 100% sustainable handmade clothes, designed by the women who have suffered these violence themselves. AFF supported with Camera Nazionale della Moda Italiana, Ara Lumiere during Milan Fashion Week ’22 for the new collection presentation “THE UNBOUND”. The brand also took part in the CNMI Sustainable Fashion Awards, where Ara Lumiere was honored with The Social Impact Award.

V°73 – Responsible Bag

The V°73 project – I’m a Responsible bag – marks the beginning of a journey of change. V°73 through this new Capsule Collection lays the foundations for the present with a future vision, the sustainable world. For the launch of this project, AFF has organized an experience in Venice – the brand’s native city and the capital of sustainability 2022 – with selected digital talents. The aim of the project was the creation of different digital contents such as video shootings and interviews with the digital talents and the Company, in order to reflect their vision and their commitment to sustainability.

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