Special Projects and Events
AFF comunicazione deals with the production and event proposal for press day, press dinner or press lunch for selected and proactive press and digital leaders, creative consulting and development of communication event strategies, location scouting, event production and managing suppliers and report and follow up after the event.
Pasquale Bruni – Marry Me
Pasquale Bruni has been the official jewelry partner for Marry Me, the Universal Pictures Comedy, starred by Jennifer Lopez and Owen Wilson. For the occasion, AFF organized a Première at the Odeon cinema in Milan with selected profiles from the Italian press, digital talents and KOLs. Before the screening, AFF also created a real Red Carpet followed by a cocktail event. AFF also planned fittings for digital talents and KOLs in order to choose the jewels to wear at the event and also coordinated individual Make-up and Hair styling appointments to produce attractive digital content.
V°73 – Responsible Bag
The V°73 project – I’m a Responsible bag – marks the beginning of a journey of change. V°73 through this new Capsule Collection lays the foundations for the present with a future vision, the sustainable world. For the launch of this project, AFF has organized an experience in Venice – the brand’s native city and the capital of sustainability 2022 – with selected digital talents. The aim of the project was the creation of different digital contents such as video shootings and interviews with the digital talents and the Company, in order to reflect their vision and their commitment to sustainability.
Doucal’s – La Scarpiera Ideale
La Scarpiera Ideale – The Ideal Wardrobe – is a project designed by AFF for Doucal’s that wants to continue its virtuous path of enhancing the aesthetic dialogue between the Marche region and the artistic treasures to promotes the quality of Made in Italy footwear. The ideal city of Urbino – a work from the past preserved in the National Gallery of the Marche, inside the Ducal Palace of Urbino – inspired the project. La Scarpiera Ideale is the synthesis of a multiplicity of productive and cultural references. For the launch of this project, AFF organized a Dinner placé at The Manzoni restaurant in Milan, involving the most important Editors in Chief of the Italian press.
American Vintage – Shopping Party
AFF organized a Special Cocktail Party for American Vintage in the Milan boutique in Brera. The event was designed to involve selected friend, press profile, qualitative and positioning digital talents and KOL with the goal of giving the Brand visibility and having social coverage and to discover the new Fall Winter collection.
American Vintage – Summer Dinner
To communicate the return of American Vintage in the Italian market, AFF organized a Special Summer Dinner. The event was designed to involve selected and qualitative press people and positioning digital talents with the goal of giving the Brand a first visibility on the Italian market and having social coverage.
Mario Valentino – Book Project
To communicate the new course of Mario Valentino brand ’’a story of love, design and art‘’, AFF thought about creating a Book – published by Skira – about the brand history and that contained the most iconic images shooted by the most important photographers in the sector such as Helmut Newton.The project presentation was organized at Triennale Milano, involving selected profiles of the Italian press.
Ratti – Connecting Fashion Voices
To celebrate the 75th anniversary of the Ratti multibrand boutique, AFF creates Ratti7.5 ConnectingFashionVoices, a digital project born with the launch of the new experiential e-commerce rattiboutique.com with the aim of giving voice to the most representatives Italian and International fashion system people to bring the best wishes to the historic Italian Company with the goal of sharing their vision about the multibrand sector, considered a guarantee of quality and uniqueness.
Clementoni – My Frame Me Up
Clementoni is an important and consolidated leading company in the design and toys production. For Christmas 2020, in collaboration with AFF, launches a new project called ’’My Frame Me Up’’ : a puzzle to compose and customize. For the launch of this project AFF has thought about a seeding activities. AFF has selected qualitative and positioning KOLs and journalists to gift them the personalized puzzles.
Ara lumiere – THE UNBOUND presentation
Ara Lumiere is a fashion brand working to support victims who have survived by acid attacks through the creation of 100% sustainable handmade clothes, designed by the women who have suffered these violence themselves. AFF supported with Camera Nazionale della Moda Italiana, Ara Lumiere during Milan Fashion Week ’22 for the new collection presentation “THE UNBOUND”. The brand also took part in the CNMI Sustainable Fashion Awards, where Ara Lumiere was honored with The Social Impact Award.