Special Projects and Events
Pasquale Bruni – Marry Me
Pasquale Bruni has been the official jewelry partner for Marry Me, the Universal Pictures Comedy, starred by Jennifer Lopez and Owen Wilson. For the occasion, AFF organized a Première at the Odeon cinema in Milan with selected profiles from the Italian press, digital talents and KOLs. Before the screening, AFF also created a real Red Carpet followed by a cocktail event. AFF also planned fittings for digital talents and KOLs in order to choose the jewels to wear at the event and also coordinated individual Make-up and Hair styling appointments to produce attractive digital content.
V°73 – Responsible Bag
The V°73 project – I’m a Responsible bag – marks the beginning of a journey of change. V°73 through this new Capsule Collection lays the foundations for the present with a future vision, the sustainable world. For the launch of this project, AFF has organized an experience in Venice – the brand’s native city and the capital of sustainability 2022 – with selected digital talents. The aim of the project was the creation of different digital contents such as video shootings and interviews with the digital talents and the Company, in order to reflect their vision and their commitment to sustainability.
Doucal’s – La Scarpiera Ideale
La Scarpiera Ideale – The Ideal Wardrobe – is a project designed by AFF for Doucal’s that wants to continue its virtuous path of enhancing the aesthetic dialogue between the Marche region and the artistic treasures to promotes the quality of Made in Italy footwear. The ideal city of Urbino – a work from the past preserved in the National Gallery of the Marche, inside the Ducal Palace of Urbino – inspired the project. La Scarpiera Ideale is the synthesis of a multiplicity of productive and cultural references. For the launch of this project, AFF organized a Dinner placé at The Manzoni restaurant in Milan, involving the most important Editors in Chief of the Italian press.
Mario Valentino – Book Project
To communicate the new course of Mario Valentino brand ’’a story of love, design and art‘’, AFF thought about creating a Book – published by Skira – about the brand history and that contained the most iconic images shooted by the most important photographers in the sector such as Helmut Newton.The project presentation was organized at Triennale Milano, involving selected profiles of the Italian press.
Frame Me Up
Clementoni is an important and consolidated leading company in the design and toys production. For Christmas 2020, in collaboration with AFF, launches a new project called ’’My Frame Me Up’’ : a puzzle to compose and customize. For the launch of this project AFF has thought about a seeding activities. AFF has selected qualitative and positioning KOLs and journalists to gift them the personalized puzzles.